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Marketing Management: a relationship markketing perspective

Cranfield School of Management

Marketing Management: a relationship markketing perspective [Text] Cranfield School of Management - Houndmills Macmillan 2001 - xviii, 295 p. ; 25 cm.

ISBN: 9780333994436 0.00

Subjects--Topical Terms:
Marketing Management.

Index Terms--Curriculum Objective:
Management2

Dewey Class. No.: 658.8 / CRA/M

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