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Marketing Research: concepts, practices and cases

Easwaran, Sunanda

Marketing Research: concepts, practices and cases [Text] Sunanda Easwaran, Sharmila J. Singh - New Delhi Oxford University Press 2006 - x, 605 p.; 24 cm.

ISBN: 9780195676969 0.00

Subjects--Topical Terms:
Marketing Research

Index Terms--Curriculum Objective:
Management2

Dewey Class. No.: 658.83 / EAS/M

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