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Mass Media Research : processes, approaches and applications

Wimmer, Roger D.

Mass Media Research : processes, approaches and applications [Text] Roger D. Wimmer and Joseph R. Dominick - india edition - New Delhi Cengage Learning 2009 - 390p; 24c.m.

index included

ISBN: 9788131505755 0.00

Subjects--Topical Terms:
Mass Media.

Index Terms--Curriculum Objective:
Mass Communication

Dewey Class. No.: 302.23072 / WIM/M

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