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Services Marketing

Apte, Govind

Services Marketing [Text] Govind Apte - New Delhi Oxford University Press 2007 - xi, 440 p,; 25 cm.

ISBN: 9780195667585 0.00

Subjects--Topical Terms:
Marketing Management.
Service Marketing

Index Terms--Curriculum Objective:
Management2

Dewey Class. No.: 658.8 / APT/S

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