Services Marketing :pepole ,technology ,strategy
Lovelock, Christopher
Services Marketing :pepole ,technology ,strategy [Text] Christopher Lovelock , Jochen Wirtz and Jayanta Chatterjee - 6th, 7th - New Delhi Pearson Education 2010, 2012 - 637p; 30cm.7th=xxi, 683p. ;27cm
Index included
9788131759394 0.00
Services Marketing, Services Marketing People, Services Marketing Technology, Services Marketing Strategy.
Management2
Management
658.8 / LOV/S
Services Marketing :pepole ,technology ,strategy [Text] Christopher Lovelock , Jochen Wirtz and Jayanta Chatterjee - 6th, 7th - New Delhi Pearson Education 2010, 2012 - 637p; 30cm.7th=xxi, 683p. ;27cm
Index included
9788131759394 0.00
Services Marketing, Services Marketing People, Services Marketing Technology, Services Marketing Strategy.
Management2
Management
658.8 / LOV/S
