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Shopper Buyer and Consumer Behaviour : theory and marketing application

Lindquist,Jay.D.

Shopper Buyer and Consumer Behaviour : theory and marketing application [Text] Jay D. Lindquist and M. Joseph Sirgy - 2nd - New Delhi Wiley 2008 - 598p; 25cm.

index included

ISBN: 9788177223835 0.00

Subjects--Topical Terms:
Consumer Behaviour.

Index Terms--Curriculum Objective:
Management

Dewey Class. No.: 658.8342 / LIN/S

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