Strategic Brand Management: building measuring and managing brand equity
Keller, Kevin Lane
Strategic Brand Management: building measuring and managing brand equity [Text] Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob - 2nd.,3rd - Delhi Dorling Kindersley 2006,2011 - 816 p.; 24 cm.
9788131756898 0.00
Strategic Brand Management
Management2
Management
658.827 / KEL/S
Strategic Brand Management: building measuring and managing brand equity [Text] Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob - 2nd.,3rd - Delhi Dorling Kindersley 2006,2011 - 816 p.; 24 cm.
9788131756898 0.00
Strategic Brand Management
Management2
Management
658.827 / KEL/S
