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Strategic Marketing

Cravens, David W.

Strategic Marketing [Text] David W.Cravens - New Delhi Tata McGraw Hill 2012 - xvii, 726p. ;28cm

ISBN: 9780070682603 0.00

Subjects--Topical Terms:
Strategic Marketing

Index Terms--Curriculum Objective:
Management

Dewey Class. No.: 658.4012 / CRA/S

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