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Celebrity endorsement and brand building

Mishra, Markandeyshwar

Celebrity endorsement and brand building [Theses Dissertation] Kul Bhaskar Srivastava; guided by - Lucknow Integral University 2010 - 81p; 35cm.

ISBN: 0.00

Subjects--Topical Terms:
Management.

Index Terms--Curriculum Objective:
Management

Dewey Class. No.: 658 / SRI/C

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