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Advertising and IMC:principles and practice

Moriarty, Sandra

Advertising and IMC:principles and practice [Text] Sandra Moriarty, Nancy Mitchell and William Wells - 10th - Chennai Pearson Education 2018 - 669p; 30cm

index included

ISBN: 9789332574144 0.00

Subjects--Topical Terms:
Advertising.

Index Terms--Curriculum Objective:
Management2

Dewey Class. No.: 659.1 / MOR/A;10

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