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Consumer behavior : buying, having, and being

Solomon, Michael R.

Consumer behavior : buying, having, and being [Text] Michael R. Solomon & Tapan Kumar Panda - 13th - Noida Pearson 2020 - 716p, ;25cm.

Index Included

ISBN: 9789389552430

Subjects--Topical Terms:
Management

Index Terms--Curriculum Objective:
Consumer Behavior

Dewey Class. No.: 658.8342 / SOL/C;13

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