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Advertising and Integrated Marketing Communications

Shah, Kruti

Advertising and Integrated Marketing Communications Kruti Shah - - New Delhi McGraw Hill Education 2022 - xxviii,889p. ;24cm.

Index Included

ISBN: 9781259026058

Subjects--Topical Terms:
Advertising

Index Terms--Curriculum Objective:
Management

Dewey Class. No.: 659.1 / SHA/A

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