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Comparative Study on the Effect of E-WOM (Electronic Word of Mouth) in e-Commerce Websites and Social Media Towards Purchase Intention of Smartphone in Uttar Pradesh

Asif Iqbal

Comparative Study on the Effect of E-WOM (Electronic Word of Mouth) in e-Commerce Websites and Social Media Towards Purchase Intention of Smartphone in Uttar Pradesh Guided By Noor Alam Khan - 185p;29cm.

With CD

Subjects--Topical Terms:

Index Terms--Curriculum Objective:
Business Management

Dewey Class. No.: 658 / ASI/C

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