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The Fundamentals of Advertising

Wilmshurst, John

The Fundamentals of Advertising John Wilmshurst and Adrian Mackay - 2nd - London Routledge 1999 - xv, 384p.; 23 cm.

Including Index

ISBN: 9781032973043

Subjects--Topical Terms:
Advertising

Index Terms--Curriculum Objective:
Business Function

Dewey Class. No.: 659.1 / WIL/F;2

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