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Consumer Behavior :an indian perspectives text and Cases

Gupta , S L.

Consumer Behavior :an indian perspectives text and Cases [Text] S. L. Gupta and Sumitra Pal - New Delhi Sultan Chand 2010 - 556p; 24cm.

ISBN: 9788180546624 0.00

Subjects--Topical Terms:
Consumer Behaviour.

Index Terms--Curriculum Objective:
Management2

Dewey Class. No.: 658.83420954 / GUP/C

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