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Consumer Behaviour and Marketing Action

Assael, Henry

Consumer Behaviour and Marketing Action [Text] Henry Assel - 6th - New Delhi Cengage Learning 2009 - 718p; 25cm.

index included

ISBN: 9788131500361 0.00

Subjects--Topical Terms:
Consumer Behaviour.

Index Terms--Curriculum Objective:
Management2

Dewey Class. No.: 658.8342 / ASS/C

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