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Consumer Behaviour in Indian Perspective :text and Cases

Nair, Sija R.

Consumer Behaviour in Indian Perspective :text and Cases [Text] Suja R. Nair - 2nd - New Delhi Himalaya Publishing House 2010 - 632p; 30cm.

ISBN: 9789350240663 0.00

Subjects--Topical Terms:
Consumer Behaviour.
Indian Consumer Behaviour

Index Terms--Curriculum Objective:
Management2

Dewey Class. No.: 658.83420954 / NAI/C

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