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Consumer Behaviour: text and cases

Batra, Satish K.

Consumer Behaviour: text and cases [Text] Satish K. Batra and S.H.H.Kazmi - 2nd - New Delhi Excel Books 2011 - xiii, 546p. ;24cm

ISBN: 9788174466440 0.00

Subjects--Topical Terms:
Consumer Behaviour.

Index Terms--Curriculum Objective:
Management

Dewey Class. No.: 658.8342 / BAT/C

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