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Advertising Management

Batra, Rajeev

Advertising Management [Text] Rajeev Batra, John G. Myers, David A. Aaker - 5th - Delhi Dorling Kindersley 2004,2009 - xiii, 754 p.; 24 cm.

index included Includes Index.

ISBN: 9788177588507 0.00

Subjects--Topical Terms:
Advertising Management.

Index Terms--Curriculum Objective:
Management

Dewey Class. No.: 659.1 / BAT/A

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