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Global Marketing Management: changes, challenges and new strategies

Lee, Kiefer

Global Marketing Management: changes, challenges and new strategies [Text] Kiefer Lee and Steve Carter - New Delhi Oxford University Press 2006 - xxxi, 582 p.; 25 cm.

ISBN: 9780195682157 0.00

Subjects--Topical Terms:
International Marketing
Marketing Management.

Index Terms--Curriculum Objective:
Management2

Dewey Class. No.: 658.84 / LEE/G

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