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Integrated Advertising, Promotion and Marketing Communications

Clow, Kenneth E.

Integrated Advertising, Promotion and Marketing Communications [Text] Kenneth E Clow and Donald Baack - 3rd ,4th,6th - New Delhi Dorling Kindersley 2007,2012,14,2024 - 537 p.; 28 cm. 4th=478p; 30cm. ,6th=455p. ;30cm 455p. ;25cm.

ISBN: 9789332518377 0.00

Subjects--Topical Terms:
Advertising Management.
Marketing Communication

Index Terms--Curriculum Objective:
Management2

Dewey Class. No.: 659 / CLO/I

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