Marketing Communications:theory and prcatice (Record no. 11787)

MARC details
000 -LEADER
fixed length control field 00400nam a2200145Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350515365
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.45
Item number NIR/M
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Niraj Kumar
245 ## - TITLE STATEMENT
Title Marketing Communications:theory and prcatice
Statement of responsibility, etc Niraj Kumar
Medium [Text]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Bombay
Name of publisher, distributor, etc Himalay Publishing
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 560p;25cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Communication
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code invoice Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type Public note
          0034 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 11/08/2013 Kamal Academic Book Distributors 475.00 1 658.45 NIR/M 076249 01/28/2020 01/28/2020 1 11/27/2015 TEXT BOOK 076249
          0034 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 11/08/2013 Kamal Academic Book Distributors 475.00   658.45 NIR/M 076250 11/27/2015   2 11/27/2015 TEXT BOOK 076250