Marketing Management: a customer-oriented approach (Record no. 11806)
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000 -LEADER | |
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fixed length control field | 00467nam a2200157Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781412963121 |
Terms of availability | 0.00 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | CLO/M |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Clow, Kenneth E. |
245 ## - TITLE STATEMENT | |
Title | Marketing Management: a customer-oriented approach |
Statement of responsibility, etc | Kenneth E.Clow and Donald Baack |
Medium | [Text] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | SAGE Publications |
Date of publication, distribution, etc | 2010 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxviii, 537p. ;28cm |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management. |
658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
Main curriculum objective | Bioscience |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Baack, Donald |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | invoice | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
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BIO SCIENCE | 0166 | BIOSCIENCES & BIOTECH LIBRARY | BIOSCIENCES & BIOTECH LIBRARY | BIOSCIENCES & BIOTECH LIBRARY | 12/03/2012 | Kamal Academic Book Distributors | 6280.30 | 658.8 CLO/M | 066505 | 11/27/2015 | 1 | 11/27/2015 | TEXT BOOK | 066505 |