Strategic Brand Management: building measuring and managing brand equity (Record no. 17734)

MARC details
000 -LEADER
fixed length control field 00605nam a2200193Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131756898
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL/S
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic Brand Management: building measuring and managing brand equity
Statement of responsibility, etc Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob
Medium [Text]
250 ## - EDITION STATEMENT
Edition statement 2nd.,3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Dorling Kindersley
Date of publication, distribution, etc 2006,2011
300 ## - PHYSICAL DESCRIPTION
Extent 816 p.; 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic Brand Management
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Management2
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jacob, Isaac
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parmeswaran, M. G.
Holdings
Withdrawn status Lost status Damaged status Not for loan invoice order date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note Checked out Date last borrowed
        6964 20091222 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2012 Books International 625.00   658.827 KEL/S 061535 11/27/2015 15 11/27/2015 TEXT BOOK 061535    
        6964 20091222 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2012 Books International 625.00   658.827 KEL/S 061537 11/27/2015 17 11/27/2015 TEXT BOOK 061537    
        6964   CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2012 Books International 625.00   658.827 KEL/S 061539 11/27/2015 19 11/27/2015 TEXT BOOK 061539    
        6964   CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2012 Books International 625.00   658.827 KEL/S 061541 11/27/2015 21 11/27/2015 TEXT BOOK 061541    
        6964   CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2012 Books International 625.00   658.827 KEL/S 061543 11/27/2015 23 11/27/2015 TEXT BOOK 061543    
        23146 20110920 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/15/2011 Useful Book Service 550.00 1 658.827 KEL/S 049094 01/25/2025 11 11/27/2015 TEXT BOOK 049094 02/06/2025 01/25/2025
        23146 20110920 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/15/2011 Useful Book Service 550.00   658.827 KEL/S 049096 11/27/2015 13 11/27/2015 TEXT BOOK 049096    
        23146 20110920 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/15/2011 Useful Book Service 550.00   658.827 KEL/S 049091 11/27/2015 8 11/27/2015 TEXT BOOK 049091    
        23146 20110920 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/15/2011 Useful Book Service 550.00   658.827 KEL/S 049092 11/27/2015 9 11/27/2015 TEXT BOOK 049092    
        23146 20110920 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/15/2011 Useful Book Service 550.00   658.827 KEL/S 049093 11/27/2015 10 11/27/2015 TEXT BOOK 049093    
        23146 20110920 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/15/2011 Useful Book Service 550.00   658.827 KEL/S 049095 11/27/2015 12 11/27/2015 TEXT BOOK 049095    
        6964   CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2012 Books International 625.00   658.827 KEL/S 061545 11/27/2015 25 11/27/2015 TEXT BOOK 061545    
        6964 20091222 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2012 Books International 625.00   658.827 KEL/S 061534 11/27/2015 14 11/27/2015 TEXT BOOK 061534    
        6964   CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2012 Books International 625.00   658.827 KEL/S 061547 11/27/2015 27 11/27/2015 TEXT BOOK 061547    
        6964 20091222 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2012 Books International 625.00   658.827 KEL/S 061536 11/27/2015 16 11/27/2015 TEXT BOOK 061536    
      Not For Loan 14527   CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 11/06/2007 U.B.S 330.00   658.827 KEL/S 028649 11/27/2015 2 11/27/2015 RESERVE BOOKS 028649    
        6964 20091222 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2012 Books International 625.00   658.827 KEL/S 061538 11/27/2015 18 11/27/2015 TEXT BOOK 061538    
      Not For Loan 23146 20110920 CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 11/15/2011 Useful Book Service 550.00   658.827 KEL/S 049087 11/27/2015 4 11/27/2015 RESERVE BOOKS 049087    
        6964   CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2012 Books International 625.00   658.827 KEL/S 061540 11/27/2015 20 11/27/2015 TEXT BOOK 061540    
        14527   CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2007 U.B.S 330.00   658.827 KEL/S 028648 11/27/2015 1 11/27/2015 TEXT BOOK 028648    
        6964   CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2012 Books International 625.00   658.827 KEL/S 061542 11/27/2015 22 11/27/2015 TEXT BOOK 061542    
        14527   CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2007 U.B.S 330.00 1 658.827 KEL/S 028650 03/09/2017 3 11/27/2015 TEXT BOOK 028650   03/03/2017
        6964   CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2012 Books International 625.00   658.827 KEL/S 061544 11/27/2015 24 11/27/2015 TEXT BOOK 061544    
        23146 20110920 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/15/2011 Useful Book Service 550.00   658.827 KEL/S 049088 11/27/2015 5 11/27/2015 TEXT BOOK 049088    
        6964   CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2012 Books International 625.00   658.827 KEL/S 061546 11/27/2015 26 11/27/2015 TEXT BOOK 061546    
        23146 20110920 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/15/2011 Useful Book Service 550.00   658.827 KEL/S 049089 11/27/2015 6 11/27/2015 TEXT BOOK 049089    
        6964   CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2012 Books International 625.00   658.827 KEL/S 061548 11/27/2015 28 11/27/2015 TEXT BOOK 061548    
        23146 20110920 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/15/2011 Useful Book Service 550.00   658.827 KEL/S 049090 11/27/2015 7 11/27/2015 TEXT BOOK 049090