Strategic Marketing (Record no. 17762)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00390nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070682603 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | CRA/S |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing |
| Statement of responsibility, etc | David W.Cravens |
| Medium | [Text] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw Hill |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 726p. ;28cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic Marketing |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Management |
| Withdrawn status | Lost status | Damaged status | Not for loan | invoice | order date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | 6967 | 20091222 | CENTRAL LIBRARY | CENTRAL LIBRARY | Reserve Book Section | 11/16/2012 | Books International | 525.00 | 658.4012 CRA/S | 061854 | 11/27/2015 | 1 | 11/27/2015 | RESERVE BOOKS | 061854 | ||||
| 6967 | 20091222 | CENTRAL LIBRARY | CENTRAL LIBRARY | Text Book Section | 11/16/2012 | Books International | 525.00 | 658.4012 CRA/S | 061855 | 11/27/2015 | 2 | 11/27/2015 | TEXT BOOK | 061855 | |||||
| 6967 | 20091222 | CENTRAL LIBRARY | CENTRAL LIBRARY | Text Book Section | 11/16/2012 | Books International | 525.00 | 658.4012 CRA/S | 061856 | 11/27/2015 | 3 | 11/27/2015 | TEXT BOOK | 061856 | |||||
| 6967 | 20091222 | CENTRAL LIBRARY | CENTRAL LIBRARY | Text Book Section | 11/16/2012 | Books International | 525.00 | 658.4012 CRA/S | 061857 | 11/27/2015 | 4 | 11/27/2015 | TEXT BOOK | 061857 | |||||
| 6967 | 20091222 | CENTRAL LIBRARY | CENTRAL LIBRARY | Text Book Section | 11/16/2012 | Books International | 525.00 | 658.4012 CRA/S | 061858 | 11/27/2015 | 5 | 11/27/2015 | TEXT BOOK | 061858 |
