Strategic Marketing: creating competitive advantage (Record no. 17763)

MARC details
000 -LEADER
fixed length control field 00553nam a2200181Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195691689
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
Item number WES/S
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name West, Douglas
245 ## - TITLE STATEMENT
Title Strategic Marketing: creating competitive advantage
Statement of responsibility, etc Douglas West, John Ford and Essam Ibrahim
Medium [Text]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Oxford University Press
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 517 p.; 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management.
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Management2
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ford, John
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Essam Ibrahim
Holdings
Withdrawn status Lost status Damaged status Not for loan invoice Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
      Not For Loan 14556 CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 12/05/2007 Useful Book Service 375.00   658.4012 WES/S 029314 11/27/2015 1 11/27/2015 RESERVE BOOKS 029314
      Not For Loan 14556 CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 12/05/2007 Useful Book Service 375.00   658.4012 WES/S 029315 11/27/2015 2 11/27/2015 RESERVE BOOKS 029315
        14556 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 12/05/2007 Useful Book Service 375.00   658.4012 WES/S 029316 11/27/2015 3 11/27/2015 TEXT BOOK 029316
        14556 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 12/05/2007 Useful Book Service 375.00   658.4012 WES/S 029317 11/27/2015 4 11/27/2015 TEXT BOOK 029317
        14556 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 12/05/2007 Useful Book Service 375.00   658.4012 WES/S 029318 11/27/2015 5 11/27/2015 TEXT BOOK 029318