Comparative Study of the Effectiveness of TV and Internet Advertising in the Indian Context ] (Record no. 20626)

MARC details
000 -LEADER
fixed length control field 00504nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160114b xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.071
Item number FAR/C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Faraz Ahmad
245 ## - TITLE STATEMENT
Title Comparative Study of the Effectiveness of TV and Internet Advertising in the Indian Context ]
Statement of responsibility, etc Faraz Ahmad ; guided by Dr. Gaurav Bisaria
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Lucknow
Name of publisher, distributor, etc Integral University
300 ## - PHYSICAL DESCRIPTION
Extent 288p; 30cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Management
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type THESIS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification   Not For Loan   CENTRAL LIBRARY CENTRAL LIBRARY Thesis-Reference Section 01/14/2016 Integral University   658.071 FAR/C T00161 01/14/2016 01/14/2016 THESIS Management Thesis