Brand Management : research , theory and practice (Record no. 2094)

MARC details
000 -LEADER
fixed length control field 00541nam a2200181Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415443272
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number HED/B
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Knudtzen, Charlotte F.
245 ## - TITLE STATEMENT
Title Brand Management : research , theory and practice
Statement of responsibility, etc Tide Heding , Charlotte F. Knudtzen and Mogens Bjerre
Medium [Text]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 267p; 24cm.
500 ## - GENERAL NOTE
General note index included
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management.
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Mass Communication
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bjerre, Mogens
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Heding, Tide
Holdings
Withdrawn status Lost status Damaged status Not for loan invoice order date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
      Not For Loan 200337 20100721 CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 08/30/2010 Useful Book Service 1891.74   658.827 HED/B 042039 11/26/2015 2 11/26/2015 RESERVE BOOKS 042039
      Not For Loan 200337 20100721 CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 08/30/2010 Useful Book Service 1891.74   658.827 HED/B 042038 11/26/2015 1 11/26/2015 RESERVE BOOKS 042038