Essential of Marketing (Record no. 21592)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00578nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160606b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198734765 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BAI/E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baines, Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Essential of Marketing |
| Statement of responsibility, etc | Paul Baines, Chris Fill and Kelly Page |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Oxford University |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,413p.; 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Glossary and Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Business mangement |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Page, Kelly |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | TEXT BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | order no. | invoice | order date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note | Date last borrowed | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IU/LIB/GA/2016/537 | IBDC56 | 2016-05-16 | BUSINESS & MANAGEMENT LIBRARY | BUSINESS & MANAGEMENT LIBRARY | Management Library | 06/06/2016 | IBDC Book Distributor, Lucknow | 410.00 | 3 | 658.8 BAI/E | 089742 | 11/05/2024 | 2 | 05/23/2016 | TEXT BOOK | Business Management | 10/09/2024 | ||||||
| Dewey Decimal Classification | IU/LIB/GA/2016/537 | IBDC56 | 2016-05-16 | BUSINESS & MANAGEMENT LIBRARY | BUSINESS & MANAGEMENT LIBRARY | Management Library | 06/06/2016 | IBDC Book Distributor, Lucknow | 410.00 | 2 | 658.8 BAI/E | 089743 | 12/09/2022 | 3 | 05/23/2016 | TEXT BOOK | Business Management | 12/05/2022 | ||||||
| Dewey Decimal Classification | IU/LIB/GA/2016/537 | IBDC56 | 2016-05-16 | BUSINESS & MANAGEMENT LIBRARY | BUSINESS & MANAGEMENT LIBRARY | Management Library | 06/06/2016 | IBDC Book Distributor, Lucknow | 410.00 | 2 | 658.8 BAI/E | 089744 | 09/16/2019 | 4 | 05/23/2016 | TEXT BOOK | Business Management | 09/02/2019 | ||||||
| Dewey Decimal Classification | IU/LIB/GA/2016/537 | IBDC56 | 2016-05-16 | BUSINESS & MANAGEMENT LIBRARY | BUSINESS & MANAGEMENT LIBRARY | Management Library | 06/06/2016 | IBDC Book Distributor, Lucknow | 410.00 | 5 | 658.8 BAI/E | 089745 | 01/27/2020 | 5 | 05/23/2016 | TEXT BOOK | Business Management | 11/23/2019 | 2 | |||||
| Dewey Decimal Classification | IU/LIB/GA/2016/537 | IBDC56 | 2016-05-16 | COMMERCE LIBRARY | COMMERCE LIBRARY | COMMERCE LIBRARY | 06/06/2016 | IBDC Book Distributor, Lucknow | 410.00 | 658.8 BAI/E | 089741 | 06/06/2016 | 1 | 05/23/2016 | TEXT BOOK | Business Management |
