Marketing Management (Record no. 21637)

MARC details
000 -LEADER
fixed length control field 00617nam a22002177a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160607b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332557185
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT/M;15
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing Management
Statement of responsibility, etc Philip Kotler and Kevin Lane Keller
250 ## - EDITION STATEMENT
Edition statement 15th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2016,2017
300 ## - PHYSICAL DESCRIPTION
Extent xxvi,613p.; 26cm.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 756p.
Dimensions 26cm.
500 ## - GENERAL NOTE
General note Includes Glossary and Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Business Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type TEXT BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code order no. invoice order date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note Date last borrowed Total Renewals
    Dewey Decimal Classification       IU/LIB/GA/2016/537 IBDC50 2016-05-16 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 06/07/2016 IBDC Book Distributor, Lucknow 899.00   658.8 KOT/M;15 089407 06/07/2016 1 05/18/2016 TEXT BOOK Business Management    
    Dewey Decimal Classification       IU/LIB/GA/2016/537 IBDC50 2016-05-16 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 06/07/2016 IBDC Book Distributor, Lucknow 899.00 6 658.8 KOT/M;15 089409 04/15/2024 3 05/18/2016 TEXT BOOK Business Management 03/19/2024  
    Dewey Decimal Classification       IU/LIB/GA/2016/537 IBDC50 2016-05-16 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 06/07/2016 IBDC Book Distributor, Lucknow 899.00   658.8 KOT/M;15 089410 06/07/2016 4 05/18/2016 TEXT BOOK Business Management    
    Dewey Decimal Classification       IU/LIB/GA/2016/537 IBDC50 2016-05-16 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 06/07/2016 IBDC Book Distributor, Lucknow 899.00   658.8 KOT/M;15 089411 06/07/2016 5 05/18/2016 TEXT BOOK Business Management    
    Dewey Decimal Classification       IU/LIB/GA/2018/744 UBS-34802 04-12-2018 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 12/29/2018 Usefull Book Services 999.00 3 658.8 KOT/M;15 102186 02/07/2023   12/11/2018 TEXT BOOK   01/14/2021 1
    Dewey Decimal Classification       IU/LIB/GA/2018/744 UBS-34802 04-12-2018 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 12/29/2018 Usefull Book Services 999.00 1 658.8 KOT/M;15 102188 10/30/2019   12/11/2018 TEXT BOOK   10/18/2019  
    Dewey Decimal Classification       IU/LIB/GA/2018/744 UBS-34802 04-12-2018 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 12/29/2018 Usefull Book Services 999.00 6 658.8 KOT/M;15 102190 04/12/2021   12/11/2018 TEXT BOOK   01/19/2021  
    Dewey Decimal Classification       IU/LIB/GA/2018/744 UBS-34802 04-12-2018 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 12/29/2018 Usefull Book Services 999.00 3 658.8 KOT/M;15 102194 11/10/2023   12/11/2018 TEXT BOOK   10/14/2023 2
    Dewey Decimal Classification       IU/LIB/GA/2016/537 IBDC50 2016-05-16 COMMERCE LIBRARY COMMERCE LIBRARY COMMERCE LIBRARY 06/07/2016 IBDC Book Distributor, Lucknow 899.00 2 658.8 KOT/M;15 089408 04/03/2021 2 05/18/2016 TEXT BOOK Business Management 03/22/2021  
    Dewey Decimal Classification       IU/LIB/GA/2018/744 UBS-34802 04-12-2018 COMMERCE LIBRARY COMMERCE LIBRARY COMMERCE LIBRARY 12/29/2018 Usefull Book Services 999.00 8 658.8 KOT/M;15 102192 10/22/2022   12/11/2018 TEXT BOOK   10/07/2022