Fundamentals of marketing communications (Record no. 24610)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00529nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170831b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184657067 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BIS/F;1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bisaria,Gaurav |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of marketing communications |
| Statement of responsibility, etc | Gaurav Bisaria |
| Medium | [Text] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lucknow |
| Name of publisher, distributor, etc | Bisaria Centre of Foundation |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 200p;30cm. |
| 500 ## - GENERAL NOTE | |
| General note | Reference |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing communication |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | TEXT BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | CENTRAL LIBRARY | CENTRAL LIBRARY | Text Book Section | 08/31/2017 | donated | 310.00 | 1 | 659.1 BIS/F;1 | D03871 | 12/19/2017 | 12/11/2017 | 1 | 08/31/2017 | TEXT BOOK | D03871 | |||||
| Dewey Decimal Classification | CENTRAL LIBRARY | CENTRAL LIBRARY | INTEGRAL UNIVERSITY PUBLICATION | 06/28/2019 | Donated | 310.00 | 659.1 BIS/F | D04892 | 06/28/2019 | 06/28/2019 | TEXT BOOK |
