Advertising and IMC:principles and practice (Record no. 27577)

MARC details
000 -LEADER
fixed length control field 00625nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200117b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332574144
Terms of availability 0.00
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MOR/A;10
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra
245 ## - TITLE STATEMENT
Title Advertising and IMC:principles and practice
Statement of responsibility, etc Sandra Moriarty, Nancy Mitchell and William Wells
Medium [Text]
250 ## - EDITION STATEMENT
Edition statement 10th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chennai
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent 669p; 30cm
500 ## - GENERAL NOTE
General note index included
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Management2
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type TEXT BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code order no. invoice order date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification       IU/LIB/GA/2019/883 IBDC-580 2019-11-22 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 01/17/2020 IBDC Lucknow 839.00   659.1 MOR/A;10 106957 01/17/2020 01/17/2020 TEXT BOOK
    Dewey Decimal Classification       IU/LIB/GA/2019/883 IBDC-580 2019-11-22 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 01/17/2020 IBDC Lucknow 839.00   659.1 MOR/A;10 106958 01/17/2020 01/17/2020 TEXT BOOK
    Dewey Decimal Classification       IU/LIB/GA/2019/883 IBDC-580 2019-11-22 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 01/17/2020 IBDC Lucknow 839.00   659.1 MOR/A;10 106959 01/17/2020 01/17/2020 TEXT BOOK
    Dewey Decimal Classification       IU/LIB/GA/2019/883 IBDC-580 2019-11-22 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 01/17/2020 IBDC Lucknow 839.00   659.1 MOR/A;10 106960 01/17/2020 01/17/2020 TEXT BOOK
    Dewey Decimal Classification       IU/LIB/GA/2019/883 IBDC-580 2019-11-22 CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 01/17/2020 IBDC Lucknow 839.00   659.1 MOR/A;10 106961 01/17/2020 01/17/2020 RESERVE BOOKS
    Dewey Decimal Classification       IU/LIB/GA/2019/883 IBDC-580 2019-11-22 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 01/17/2020 IBDC Lucknow 839.00   659.1 MOR/A;10 106962 01/17/2020 01/17/2020 TEXT BOOK
    Dewey Decimal Classification       IU/LIB/GA/2019/883 IBDC-580 2019-11-22 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 01/17/2020 IBDC Lucknow 839.00   659.1 MOR/A;10 106963 01/17/2020 01/17/2020 TEXT BOOK