Pragmarketism (Record no. 29829)

MARC details
000 -LEADER
fixed length control field 00624nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210924b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353577339
040 ## - CATALOGING SOURCE
Original cataloging agency IUL-LIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number BHA/P
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bhandar,Trupati
245 ## - TITLE STATEMENT
Title Pragmarketism
Remainder of title : pragmatic marketing insights for winning Indian consumers
Statement of responsibility, etc Trupati Bhandari Arvind Bhandari
Medium [Text]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India
Name of publisher, distributor, etc Harper Business
Date of publication, distribution, etc 2020
300 ## - PHYSICAL DESCRIPTION
Extent 308p.
Dimensions ;22.c.m
521 ## - TARGET AUDIENCE NOTE
Target audience note Index Included
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Management
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Relationship marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bhandari,Arvind
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type TEXT BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code order no. invoice order date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     GENERAL IUL/LIB//GA/2021/1037 IBDC-542 03-25-2021 CENTRAL LIBRARY CENTRAL LIBRARY GENERAL BOOK COLLECTION-CENTRAL LIBRARY 09/24/2021 IBDC-Lucknow 599.00   658.812 BHA/P 110251 09/24/2021 09/24/2021 TEXT BOOK GENRAL