Affect of Sales Promotion on Consumer Preferences and Brand Equity Perception in Select Fast Moving Consumer Goods (FMCG) in Lucknow City (Record no. 31277)

MARC details
000 -LEADER
fixed length control field 00600nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221010b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IUL-LIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Item number UDD/E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Uddin, Habib
245 ## - TITLE STATEMENT
Title Affect of Sales Promotion on Consumer Preferences and Brand Equity Perception in Select Fast Moving Consumer Goods (FMCG) in Lucknow City
Statement of responsibility, etc Habib Uddin Guided by A.K Saxena
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Lucknow
Name of publisher, distributor, etc Integral University
Date of publication, distribution, etc 2022
300 ## - PHYSICAL DESCRIPTION
Extent 163p;29cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note With CD
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Business Management
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Business Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type THESIS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     BUSINESS MANAGEMENT CENTRAL LIBRARY CENTRAL LIBRARY Thesis-Reference Section 10/10/2022 Integral University   658 UDD/E T00527 10/10/2022 10/10/2022 THESIS Business Management