Advertising and Integrated Marketing Communications (Record no. 33192)

MARC details
000 -LEADER
fixed length control field 00590nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231116105420.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231116b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026058
040 ## - CATALOGING SOURCE
Original cataloging agency IUL-LIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number SHA/A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shah, Kruti
245 ## - TITLE STATEMENT
Title Advertising and Integrated Marketing Communications
Statement of responsibility, etc. Kruti Shah
250 ## - EDITION STATEMENT
Edition statement -
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGraw Hill Education
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent xxviii,889p. ;24cm.
500 ## - GENERAL NOTE
General note Index Included
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
658 ## - SUBJECT--CURRICULUM OBJECTIVE
Main curriculum objective Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type TEXT BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Order Number Order date bill no. bill date Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification       IU/LIB/GA/2023/1272 2023-08-26 TB-1581 09-09-2023 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 11/16/2023 Technical Bureau, Delhi   659.1 SHA/A 116310 11/16/2023   TEXT BOOK Business Management
    Dewey Decimal Classification       IU/LIB/GA/2023/1272 2023-08-26 TB-1581 09-09-2023 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 11/16/2023 Technical Bureau, Delhi   659.1 SHA/A 116311 11/16/2023   TEXT BOOK Business Management
    Dewey Decimal Classification       IU/LIB/GA/2023/1272 2023-08-26 TB-1581 09-09-2023 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 11/16/2023 Technical Bureau, Delhi   659.1 SHA/A 116312 11/16/2023   TEXT BOOK Business Management
    Dewey Decimal Classification       IU/LIB/GA/2023/1272 2023-08-26 TB-1581 09-09-2023 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 11/16/2023 Technical Bureau, Delhi   659.1 SHA/A 116313 11/16/2023   TEXT BOOK Business Management
    Dewey Decimal Classification       IU/LIB/GA/2023/1272 2023-08-26 TB-1581 09-09-2023 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 11/16/2023 Technical Bureau, Delhi   659.1 SHA/A 116314 11/16/2023   TEXT BOOK Business Management