Consumer Behavior and Branding: conepts, readings and cases, the indian context (Record no. 3696)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00447nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131722367 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83420954 |
| Item number | SRA/C |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramesh Kumar ed. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior and Branding: conepts, readings and cases, the indian context |
| Statement of responsibility, etc | Ramesh Kumar |
| Medium | [Text] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 607p. ;24cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behaviour. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Management |
| Withdrawn status | Lost status | Damaged status | Not for loan | invoice | order date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | 6971 | 20121130 | CENTRAL LIBRARY | CENTRAL LIBRARY | Reserve Book Section | 11/29/2012 | Books International | 499.00 | 658.83420954 SRA/C | 061926 | 11/26/2015 | 1 | 11/26/2015 | RESERVE BOOKS | 061926 | ||||
| 6971 | 20121130 | CENTRAL LIBRARY | CENTRAL LIBRARY | Text Book Section | 11/29/2012 | Books International | 499.00 | 658.83420954 SRA/C | 061927 | 11/26/2015 | 2 | 11/26/2015 | TEXT BOOK | 061927 | |||||
| 6971 | 20121130 | CENTRAL LIBRARY | CENTRAL LIBRARY | Text Book Section | 11/29/2012 | Books International | 499.00 | 658.83420954 SRA/C | 061928 | 11/26/2015 | 3 | 11/26/2015 | TEXT BOOK | 061928 | |||||
| 6971 | 20121130 | CENTRAL LIBRARY | CENTRAL LIBRARY | Text Book Section | 11/29/2012 | Books International | 499.00 | 658.83420954 SRA/C | 061929 | 11/26/2015 | 4 | 11/26/2015 | TEXT BOOK | 061929 | |||||
| 6971 | 20121130 | CENTRAL LIBRARY | CENTRAL LIBRARY | Text Book Section | 11/29/2012 | Books International | 499.00 | 658.83420954 SRA/C | 061930 | 11/26/2015 | 5 | 11/26/2015 | TEXT BOOK | 061930 |
