Consumer Behaviour and Marketing Action (Record no. 3708)

MARC details
000 -LEADER
fixed length control field 00447nam a2200169Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131500361
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number ASS/C
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Assael, Henry
245 ## - TITLE STATEMENT
Title Consumer Behaviour and Marketing Action
Statement of responsibility, etc Henry Assel
Medium [Text]
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Cengage Learning
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 718p; 25cm.
500 ## - GENERAL NOTE
General note index included
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behaviour.
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Management2
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code invoice order date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
          23147 20110922 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 11/19/2011 Useful Book Service 395.00   658.8342 ASS/C 049339 11/26/2015 1 11/26/2015 TEXT BOOK 049339