22immutable Laws of Branding (Record no. 43)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00431nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781861976055 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | RIE/T |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 ## - TITLE STATEMENT | |
| Title | 22immutable Laws of Branding |
| Statement of responsibility, etc | Al Ries and LauraRies |
| Medium | [Text] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Viva Books |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 616p; 19cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Mass Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ries, Lura |
| Withdrawn status | Lost status | Damaged status | Not for loan | invoice | order date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 20220 | 20090623 | CENTRAL LIBRARY | CENTRAL LIBRARY | GENERAL BOOK COLLECTION-CENTRAL LIBRARY | 08/10/2010 | Useful Book Service | 195.00 | 658.827 RIE/T | 041799 | 11/26/2015 | 1 | 11/26/2015 | TEXT BOOK | 041799 |
