Advertising Management (Record no. 448)

MARC details
000 -LEADER
fixed length control field 00566nam a2200205Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177588507
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BAT/A
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev
245 ## - TITLE STATEMENT
Title Advertising Management
Statement of responsibility, etc Rajeev Batra, John G. Myers, David A. Aaker
Medium [Text]
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Dorling Kindersley
Date of publication, distribution, etc 2004,2009
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 754 p.; 24 cm.
500 ## - GENERAL NOTE
General note index included
500 ## - GENERAL NOTE
General note Includes Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising Management.
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G.
Holdings
Withdrawn status Lost status Damaged status Not for loan invoice Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note order date Date last borrowed Collection code
        23147 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 11/22/2011 Useful Book Service 499.00   659.1 BAT/A 049323 11/26/2015 14 11/26/2015 TEXT BOOK 049323 20110916    
        23147 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 11/22/2011 Useful Book Service 499.00   659.1 BAT/A 049324 11/26/2015 15 11/26/2015 TEXT BOOK 049324 20110916    
        0034 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 10/31/2013 Useful Book Service 525.00 9 659.1 BAT/A 075663 11/15/2017 20 11/26/2015 TEXT BOOK 075663   10/28/2017  
        0034 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 10/31/2013 Useful Book Service 525.00 1 659.1 BAT/A 075664 11/02/2022 21 11/26/2015 TEXT BOOK 075664   10/10/2022  
        14528 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2007 Useful Book Service 250.00   659.1 BAT/A 028677 11/26/2015 9 11/26/2015 TEXT BOOK 028677      
        23146 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/11/2011 Useful Book Service 499.00   659.1 BAT/A 048845 11/26/2015 11 11/26/2015 TEXT BOOK 048845 20110920    
        23146 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/11/2011 Useful Book Service 499.00   659.1 BAT/A 048847 11/26/2015 13 11/26/2015 TEXT BOOK 048847 20110920    
        0034 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 10/31/2013 Useful Book Service 525.00   659.1 BAT/A 075660 11/26/2015 17 11/26/2015 TEXT BOOK 075660      
        0034 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 10/31/2013 Useful Book Service 525.00   659.1 BAT/A 075662 11/26/2015 19 11/26/2015 TEXT BOOK 075662      
        14528 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2007 Useful Book Service 250.00   659.1 BAT/A 028672 11/26/2015 4 11/26/2015 TEXT BOOK 028672      
        14528 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2007 Useful Book Service 250.00   659.1 BAT/A 028674 11/26/2015 6 11/26/2015 TEXT BOOK 028674      
        14528 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2007 Useful Book Service 250.00   659.1 BAT/A 028676 11/26/2015 8 11/26/2015 TEXT BOOK 028676      
        14528 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2007 Useful Book Service 250.00   659.1 BAT/A 028670 11/26/2015 2 11/26/2015 TEXT BOOK 028670      
        14528 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2007 Useful Book Service 250.00   659.1 BAT/A 028671 11/26/2015 3 11/26/2015 TEXT BOOK 028671      
        14528 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2007 Useful Book Service 250.00 1 659.1 BAT/A 028673 08/09/2018 5 11/26/2015 TEXT BOOK 028673   07/26/2018  
      Not For Loan   CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 11/28/2006   0.00   659.1 BAT/A 019627 11/26/2015   11/26/2015 RESERVE BOOKS 019627      
        14528 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2007 Useful Book Service 250.00   659.1 BAT/A 028675 11/26/2015 7 11/26/2015 TEXT BOOK 028675      
          CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/28/2006   0.00 1 659.1 BAT/A 019628 01/07/2023   11/26/2015 TEXT BOOK 019628   12/31/2022  
        14528 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2007 Useful Book Service 250.00   659.1 BAT/A 028669 11/26/2015 1 11/26/2015 TEXT BOOK 028669      
        14528 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/06/2007 Useful Book Service 250.00   659.1 BAT/A 028678 11/26/2015 10 11/26/2015 TEXT BOOK 028678      
        23146 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/11/2011 Useful Book Service 499.00   659.1 BAT/A 048846 11/26/2015 12 11/26/2015 TEXT BOOK 048846 20110920    
        0034 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 10/31/2013 Useful Book Service 525.00   659.1 BAT/A 075659 11/26/2015 16 11/26/2015 TEXT BOOK 075659      
        0034 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 10/31/2013 Useful Book Service 525.00   659.1 BAT/A 075661 11/26/2015 18 11/26/2015 TEXT BOOK 075661      
      Not For Loan   CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 11/28/2006   0.00   659.1 BAT/A 019626 11/26/2015   11/26/2015 RESERVE BOOKS 019626