Advertising Management :concepts and Cases (Record no. 451)

MARC details
000 -LEADER
fixed length control field 00430nam a2200157Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780074517802
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MAN/A
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mohan, Manendra
245 ## - TITLE STATEMENT
Title Advertising Management :concepts and Cases
Statement of responsibility, etc Mahendra Mohan
Medium [Text]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw Hill
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent 418p; 25cm.
500 ## - GENERAL NOTE
General note index inclued
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advetising Managment
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Management2
Holdings
Withdrawn status Lost status Damaged status Not for loan invoice order date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note Date last borrowed
      Not For Loan 22153 20110225 CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 05/13/2011 Useful Book Service 375.00   659.1 MAN/A 045528 11/26/2015 1 11/26/2015 RESERVE BOOKS 045528  
      Not For Loan 22153 20110225 CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 05/13/2011 Useful Book Service 375.00   659.1 MAN/A 045529 11/26/2015 2 11/26/2015 RESERVE BOOKS 045529  
        22153 20110225 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 05/13/2011 Useful Book Service 375.00 1 659.1 MAN/A 045530 05/14/2018 3 11/26/2015 TEXT BOOK 045530 05/09/2018