Advertising :principles and practice (Record no. 453)

MARC details
000 -LEADER
fixed length control field 00534nam a2200193Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131714140
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number WEL/A
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wells, Wiliam
245 ## - TITLE STATEMENT
Title Advertising :principles and practice
Statement of responsibility, etc William D. Wells, John Burnett and Sandra Moriarty
Medium [Text]
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 592p; 35cm
500 ## - GENERAL NOTE
General note index included
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Management2
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra
Holdings
Withdrawn status Lost status Damaged status Not for loan invoice order date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
      Not For Loan 6796 20111021 CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 12/20/2011 Books International 545.00   659.1 WEL/A 050280 11/26/2015 1 11/26/2015 RESERVE BOOKS 050280
        6796 20111021 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 12/20/2011 Books International 545.00   659.1 WEL/A 050281 11/26/2015 2 11/26/2015 TEXT BOOK 050281
        6796 20111021 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 12/20/2011 Books International 545.00   659.1 WEL/A 050282 11/26/2015 3 11/26/2015 TEXT BOOK 050282
        6796 20111021 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 12/20/2011 Books International 545.00   659.1 WEL/A 050283 11/26/2015 4 11/26/2015 TEXT BOOK 050283
        6796 20111021 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 12/20/2011 Books International 545.00   659.1 WEL/A 050284 11/26/2015 5 11/26/2015 TEXT BOOK 050284