Advertising Promotion and Mass Media (Record no. 455)

MARC details
000 -LEADER
fixed length control field 00400nam a2200145Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788190674829
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Item number TPR/A
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name T.Prakash
245 ## - TITLE STATEMENT
Title Advertising Promotion and Mass Media
Statement of responsibility, etc T.Prakash
Medium [Text]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Navyug Publishers and Distributors
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 296p. ; 23cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Mass Communication
Holdings
Withdrawn status Lost status Damaged status Not for loan invoice order date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type Public note
        20220 20100701 CENTRAL LIBRARY CENTRAL LIBRARY GENERAL BOOK COLLECTION-CENTRAL LIBRARY 08/10/2010 Useful Book Service 750.00 1 659.1 TPR/A 041802 10/25/2019 10/24/2019 2 11/26/2015 TEXT BOOK 041802
      Not For Loan 16638   CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 12/02/2008 Useful Book Service 750.00   302.23 TPR/A 033921 11/26/2015   1 11/26/2015 RESERVE BOOKS 033921