Essentials of Marketing Management (Record no. 6579)

MARC details
000 -LEADER
fixed length control field 00442nam a2200157Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415553476
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LAN/E
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lancaster, Geoff
245 ## - TITLE STATEMENT
Title Essentials of Marketing Management
Statement of responsibility, etc Geoff Lancaster and Lester Massingham
Medium [Text]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxon
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 524p;25cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management.
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Management2
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Massingham, Lester
Holdings
Withdrawn status Lost status Damaged status Not for loan invoice order date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type Public note
        6778 20110921 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/12/2011 Books International 3031.24 1 658.8 LAN/E 049216 10/07/2016 10/04/2016 2 11/26/2015 TEXT BOOK 049216
      Not For Loan 6778 20110921 CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 11/12/2011 Books International 3131.22   658.8 LAN/E 049215 11/26/2015   1 11/26/2015 RESERVE BOOKS 049215