Global Marketing Management: changes, challenges and new strategies (Record no. 7788)
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000 -LEADER | |
---|---|
fixed length control field | 00523nam a2200169Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780195682157 |
Terms of availability | 0.00 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.84 |
Item number | LEE/G |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lee, Kiefer |
245 ## - TITLE STATEMENT | |
Title | Global Marketing Management: changes, challenges and new strategies |
Statement of responsibility, etc | Kiefer Lee and Steve Carter |
Medium | [Text] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Oxford University Press |
Date of publication, distribution, etc | 2006 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxi, 582 p.; 25 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | International Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management. |
658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
Main curriculum objective | Management2 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Carter, Steve |
Withdrawn status | Lost status | Damaged status | Not for loan | invoice | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not For Loan | 14556 | CENTRAL LIBRARY | CENTRAL LIBRARY | Reserve Book Section | 08/31/2007 | Useful Book Service | 445.00 | 658.84 LEE/G | 029191 | 11/26/2015 | 1 | 11/26/2015 | RESERVE BOOKS | 029193 | ||||
Not For Loan | 14556 | CENTRAL LIBRARY | CENTRAL LIBRARY | Reserve Book Section | 08/31/2007 | Useful Book Service | 445.00 | 658.84 LEE/G | 029192 | 11/26/2015 | 2 | 11/26/2015 | RESERVE BOOKS | 029192 |