Integrated Advertising, Promotion and Marketing Communications (Record no. 9457)

MARC details
000 -LEADER
fixed length control field 00695nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231028b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332518377
Terms of availability 0.00
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number CLO/I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 ## - TITLE STATEMENT
Title Integrated Advertising, Promotion and Marketing Communications
Statement of responsibility, etc Kenneth E Clow and Donald Baack
Medium [Text]
250 ## - EDITION STATEMENT
Edition statement 3rd ,4th,6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Dorling Kindersley
Date of publication, distribution, etc 2007,2012,14,2024
300 ## - PHYSICAL DESCRIPTION
Extent 537 p.; 28 cm. 4th=478p; 30cm. ,6th=455p. ;30cm
300 ## - PHYSICAL DESCRIPTION
Extent 455p. ;25cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Communication
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Management2
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type TEXT BOOK
Holdings
Withdrawn status Lost status Damaged status Not for loan invoice Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note Date last borrowed Collection code Total Renewals order date Source of classification or shelving scheme order no.
        0036 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 10/02/2013 Kamal Academic Book Distributors 650.00   659 CLO/I 076816 01/01/2024 29 11/26/2015 TEXT BOOK 076816            
        0036 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 10/02/2013 Kamal Academic Book Distributors 650.00 2 659 CLO/I 076817 06/11/2020 30 11/26/2015 TEXT BOOK 076817 01/29/2020   1      
        TB-1581 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 10/28/2023 Technical Bureau, Delhi     659 CLO/I;6 116399 10/28/2023   09/09/2023 TEXT BOOK Business Management   BUSINESS MANAGEMENT   2023-08-26 Dewey Decimal Classification IU/LIB/GA/2023/1272
        TB-1581 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 10/28/2023 Technical Bureau, Delhi     659 CLO/I;6 116400 10/28/2023   09/09/2023 TEXT BOOK Business Management   BUSINESS MANAGEMENT   2023-08-26 Dewey Decimal Classification IU/LIB/GA/2023/1272
        TB-1581 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 10/28/2023 Technical Bureau, Delhi     659 CLO/I;6 116401 10/28/2023   09/09/2023 TEXT BOOK Business Management   BUSINESS MANAGEMENT   2023-08-26 Dewey Decimal Classification IU/LIB/GA/2023/1272
        TB-1581 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 10/28/2023 Technical Bureau, Delhi     659 CLO/I;6 116402 10/28/2023   09/09/2023 TEXT BOOK Business Management   BUSINESS MANAGEMENT   2023-08-26 Dewey Decimal Classification IU/LIB/GA/2023/1272
        TB-1581 BUSINESS & MANAGEMENT LIBRARY BUSINESS & MANAGEMENT LIBRARY Management Library 10/28/2023 Technical Bureau, Delhi     659 CLO/I;6 116403 10/28/2023   09/09/2023 TEXT BOOK Business Management   BUSINESS MANAGEMENT   2023-08-26 Dewey Decimal Classification IU/LIB/GA/2023/1272
        14527 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 09/25/2007 U.B.S 380.00   659 CLO/I 028574 11/26/2015 9 11/26/2015 TEXT BOOK 028574            
        6967 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/16/2012 Books International 659.00   659 CLO/I 061709 11/26/2015 13 11/26/2015 TEXT BOOK 061709            
        6967 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/16/2012 Books International 659.00   659 CLO/I 061711 11/26/2015 15 11/26/2015 TEXT BOOK 061711            
        6967 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/16/2012 Books International 659.00   659 CLO/I 061713 11/26/2015 17 11/26/2015 TEXT BOOK 061713            
        6967 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/16/2012 Books International 659.00   659 CLO/I 061715 11/26/2015 19 11/26/2015 TEXT BOOK 061715            
        14527 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 09/25/2007 U.B.S 380.00   659 CLO/I 028571 11/26/2015 6 11/26/2015 TEXT BOOK 028571            
        14527 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 09/25/2007 U.B.S 380.00   659 CLO/I 028573 11/26/2015 8 11/26/2015 TEXT BOOK 028573            
        0036 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 10/02/2013 Kamal Academic Book Distributors 650.00 1 659 CLO/I 076813 01/03/2017 26 11/26/2015 TEXT BOOK 076813 11/23/2016          
        0036 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 10/02/2013 Kamal Academic Book Distributors 650.00 1 659 CLO/I 076815 12/13/2017 28 11/26/2015 TEXT BOOK 076815 12/11/2017          
        14527 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 09/25/2007 U.B.S 380.00 3 659 CLO/I 028570 12/20/2017 5 11/26/2015 TEXT BOOK 028570 12/06/2017          
        14527 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 09/25/2007 U.B.S 380.00   659 CLO/I 028572 11/26/2015 7 11/26/2015 TEXT BOOK 028572            
        6967 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/16/2012 Books International 659.00   659 CLO/I 061717 11/26/2015 21 11/26/2015 TEXT BOOK 061717            
        0036 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 10/02/2013 Kamal Academic Book Distributors 650.00 2 659 CLO/I 076811 09/17/2019 24 11/26/2015 TEXT BOOK 076811 09/03/2019          
        14527 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 09/25/2007 U.B.S 380.00   659 CLO/I 028575 11/26/2015 10 11/26/2015 TEXT BOOK 028575            
        6967 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/16/2012 Books International 659.00   659 CLO/I 061710 11/26/2015 14 11/26/2015 TEXT BOOK 061710            
        6967 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/16/2012 Books International 659.00   659 CLO/I 061712 11/26/2015 16 11/26/2015 TEXT BOOK 061712            
        6967 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/16/2012 Books International 659.00   659 CLO/I 061714 11/26/2015 18 11/26/2015 TEXT BOOK 061714            
        6967 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/16/2012 Books International 659.00   659 CLO/I 061716 11/26/2015 20 11/26/2015 TEXT BOOK 061716            
      Not For Loan 14527 CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 09/25/2007 U.B.S 380.00   659 CLO/I 028566 11/26/2015 1 11/26/2015 RESERVE BOOKS 028566            
        6967 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 11/16/2012 Books International 659.00   659 CLO/I 061718 11/26/2015 22 11/26/2015 TEXT BOOK 061718            
      Not For Loan 14527 CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 09/25/2007 U.B.S 380.00   659 CLO/I 028567 11/26/2015 2 11/26/2015 RESERVE BOOKS 028567            
        0036 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 10/02/2013 Kamal Academic Book Distributors 650.00 1 659 CLO/I 076812 12/11/2018 25 11/26/2015 TEXT BOOK 076812 12/08/2018          
      Not For Loan 0036 CENTRAL LIBRARY CENTRAL LIBRARY Reserve Book Section 10/02/2013 Kamal Academic Book Distributors 650.00   659 CLO/I 076810 11/26/2015 23 11/26/2015 RESERVE BOOKS 076810            
        0036 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 10/02/2013 Kamal Academic Book Distributors 650.00 3 659 CLO/I 076814 12/11/2018 27 11/26/2015 TEXT BOOK 076814 12/08/2018          
        14527 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 09/25/2007 U.B.S 380.00 1 659 CLO/I 028568 12/28/2021 3 11/26/2015 TEXT BOOK 028568 12/09/2021          
        14527 CENTRAL LIBRARY CENTRAL LIBRARY Text Book Section 09/25/2007 U.B.S 380.00   659 CLO/I 028569 11/26/2015 4 11/26/2015 TEXT BOOK 028569            
        23147 COMMERCE LIBRARY COMMERCE LIBRARY COMMERCE LIBRARY 11/18/2011 Useful Book Service 659.00   659.1 CLO/I 049369 10/24/2018 11 11/26/2015 TEXT BOOK 049369       20110920    
        23147 COMMERCE LIBRARY COMMERCE LIBRARY COMMERCE LIBRARY 11/18/2011 Useful Book Service 659.00 2 659.1 CLO/I 049370 06/21/2021 12 11/26/2015 TEXT BOOK 049370 04/01/2021   1 20110920