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Strategic Advertising Manangement Larry Percy and Richard Rosenbaum Elliott [Text]

By:

Percy, Larry

Contributor(s):

Elliott, Richard Rosenbaum

Material type: Text

TextLanguage: English Publication details: Oxford Oxford University Press 2005, 2012Edition: 2nd, 4thDescription: xviii, 335p.; 25cm., 4th=xxiii,389p.; 24cmISBN:

9780199274895, 9780199605583

Subject(s):

DDC classification:

659.112 PER/S;4

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Barcode
TEXT BOOK	BUSINESS & MANAGEMENT LIBRARY	BUSINESSMA	659.112 PER/S;4 (Browse shelf(Opens below))	3	Available	Business Management	090462
TEXT BOOK	BUSINESS & MANAGEMENT LIBRARY	BUSINESSMA	659.112 PER/S;4 (Browse shelf(Opens below))	4	Available	Business Management	090463
RESERVE BOOKS	CENTRAL LIBRARY		659.112 PER/S (Browse shelf(Opens below))	1	Not For Loan	029307	029307
RESERVE BOOKS	CENTRAL LIBRARY		659.112 PER/S (Browse shelf(Opens below))	2	Not For Loan	029308	029308

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Previous	659.1 SHA/T Taxmann's Advertising Planning and Deision Making	659.1 SHA/T Taxmann's Advertising Planning and Deision Making	659.112 PER/S;4 Strategic Advertising Manangement	659.112 PER/S;4 Strategic Advertising Manangement	808.0666 RIZ/E Effective Technical Communication	808.0666 RIZ/E Effective Technical Communication

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