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Affect of Sales Promotion on Consumer Preferences and Brand Equity Perception in Select Fast Moving Consumer Goods (FMCG) in Lucknow City Habib Uddin Guided by A.K Saxena

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Material type: Text

TextLanguage: English Publication details: Lucknow Integral University 2022Description: 163p;29cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
THESIS	CENTRAL LIBRARY	BUSINESS MANAGEMENT	658 UDD/E (Browse shelf(Opens below))	Not for loan	Business Management		T00527

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