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Advertising and Promotion: an integrated marketing communications perspective George E Belch [Text]

By: Material type: TextTextLanguage: English Publication details: New Delhi Tata McGraw Hill 2004Edition: 6th Belch, Michael ADescription: xxvi, 779+65ISBN:
  • 9780070581944
Subject(s): DDC classification:
  • 659.1 BEL/A
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