TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
AU  - Stanton, William J.
AU  - Pandit, Ajay
TI  - Marketing 
SN  - 9780070151567
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing
KW  - Management2
N1  - index included
ER  -