TY  - BOOK
AU  - Saxena, Rajan
TI  - Marketing Management 
SN  - 9780070144910, 9789339223304
U1  - 658.8 
PY  - 2009///, 2012, 2016
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
KW  - CS
KW  - Management
N1  - Includes Bibliography and Subject Index
ER  -